The Championship Runs Through 3CHI!
After a groundbreaking first 2 seasons where 3CHI was the primary sponsor for the RCR owned 8 car and saw 3 wins in its paint scheme, 3CHI is taking a reduced sponsorship position due to the political environment surrounding hemp-derived cannabinoids, 3CHI’s main product. Because of this, 3CHI is only sponsoring one race in 2024 and that’s the championship race in Phoenix!
Kyle Kush: A Cultural Icon
The 3CHI and Kyle Busch partnership has produced one of the best crossover creations in the history of sports: Kyle Kush. Bridging the gap between cannabis and NASCAR fans, the Kyle Kush lineup will see an expansion into gummies this year as well as an increase in shirts and other swag.
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The Future of 3CHI & RCR/NASCAR
We get asked often about our future in NASCAR and the truth is it’s a fluid situation given the political uncertainty in the cannabis/hemp industry. To be clear: the support of RCR, NASCAR executives, Kyle, the fans, and the entire NASCAR community has been overwhelmingly positive and supportive and we’ve loved every second of our time in the sport. We want to stay involved as much as possible, and will keep you updated as things progress. If you want to help, reach out to your state and federal politicians and let them know that you support hemp-derived products and want them protected!
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